They have mastered the balance between innovation, a strong continuity - while maintaining each films independence - and most importantly, throwing wads of cash at top notch filmmakers. That’s not to say that Marvel have been pioneers, just lucky and determined in their formula. ![]() So what makes the Marvel formula so lucrative for audiences?įor starters, they have been (more or less) successful in challenging the status quo and changing the formula and vision with each film. The industry is yet to feel the true impact of the 20th Century Fox buyout, but in the next decade Disney's monopoly will continue to grow. Along with this, it generally scores positive reviews - an average of around 80% - and collects dozens of award nominations in the process. Beating out the likes of Fast and Furious, James Bond and Harry Potter. Over the initial 22 films (and growing) it grossed a mammoth $17 Billion, more than any other franchise. It’s safe to say that Marvel have redefined the franchise movie. But as great as all this is for Disney, Marvel and it’s fans, what does it mean for the industry itself? And what kind of criticism has it been getting? Throw in the biggest actors on the planet, big budget set pieces, unparalleled visual effects and infuse all of this in a complex web of decent stories and glamorous world building, you can see on how the popularity of Marvel is justified. And you wouldn’t be wrong in wanting more - Disney and specifically Marvel have worked hard at churning out action packed spectacles. ' Star Wars! Every year! Forever!', you, now in your 30’s might say. 'Give me more Frozen!' Your kids might scream at you. 'But, I love Disney!' You might be thinking. With Disney buying over the likes of Star Wars, Avatar, Indiana Jones and even it’s competitors like 20th Century Fox, it’s seeming like the upcoming decade could be facing a market monopoly. That’s more than half and they have all been released in the last decade. Notice anything? Seven of the top ten are owned by Disney and if we stretch to the top twenty there’s another five. Not to worry though as this years conclusion, Avengers: Endgame, took the crown as the highest grossing film in history with a cool $2.796 Billion, edging out Avatar. ![]() It was the recent remake of The Lion King that did, just short of overtaking Avengers: Infinity War which sits nicely behind Star Wars: The Force Awakens as the fifth highest grossing. Fast forward another decade and you might start to notice a pattern emerging amongst the elite blockbuster movie world.Īmong the top their earners, you can find the likes of Avengers: Age of Ultron, not quite managing to trump it’s predecessor The Avengers although getting pretty close. Quite the feat for director James Cameron who after more than a decade returned to later knock his own film from the top spot as the highest grossing film of all time*. In 2009, Avatar sunk Titanic (sorry!) as the highest grossing film of all time pocketing a ludicrous $2.79 billion.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |